Essentee Blog

A picture paints a thousand words, so they say.

Landing pages are one of the most important pieces of the online promotion puzzle.

When your audience clicks on an ad or link you should take them to a purpose built page (sometimes called a squeeze page) or dedicated micro-site.

If you dump them onto your website homepage, as many businesses do - it's like getting into a taxi, giving the driver an address and having them drop you off 'somewhere' on the right street.  For the visitor it's frustrating.  For you, visitors can end up wandering off track and you'll lose the sale. Just because big brands do it, that doesn't make it right!

How can you tell if you are doing everything you can get make your website as visible and attractive to Google as possible - in other words so it is 'search optimised'?

Don't just ask your web designer/developer.  A lot of them say yes without understanding anything about SEO.

So, how can you tell?

There are very good reasons why you should update your website on a regular basis.

Not all back links are created equal.

A 'quality' back link is one that is going to provide a lot of 'link juice'. In other words Google is going to see it as a very positive endorsement of your business and reward your ranking score accordingly.

Google does not mail or email invoices, but you can print an invoice from your Adwords account.

Although Email marketing has the potential to out-perform all your other marketing, open rates can be notoriously low.  With an estimated 75% of email comprising of spam and obvious sales pitches, who is surprised that so much good stuff ends up in the trash bin?

By beautiful, we mean asthetically pleasing.  This doesn't necessarily mean high effective, but they are undoubtably great to look at!

While you should create content for your audience, it pays to think of how you can maximise your content creation efforts so it benefits your Search Engine Optimisation (SEO) efforts.

Keywords - an absolutely critical piece of the web marketing puzzle. Not of themselves, but because they act as a lens through which to laser-focus your marketing efforts.

Whether you know it or not, your website will be broadcasting certain words and phrases – but they may not be the right ones.