Essentee Blog

Traffic is the lifeblood of a website. But you need something to encourage visitors.

Ideally, your marketing should be integrated. But when you don't have the time or resources to do both, you have to choose which to do first - social media or search engine optimisation?

Did you know that there are over 2 million New Zealanders on Facebook?

What does it mean when your analytics report is telling you that a visit to your website was of a duration of zero seconds?

This is what is known as Referral Spam.

This is a short guide to the key steps - Google themselves provide quite a bit of help and it's not hard to work out what to do, but don't accept their 'default' settings automatically - it's in their best interest that you spend as much money as possible - and this isn't always in your best interests!

The Three Click 'rule' of website design says a visitor should be able to find the information they want within 3 mouse clicks. In other words by only visiting three pages.

One of the easier ways to improve your search ranking and get your site on the front page of Google is to add unique, valuable content.

It surprising how often people say "I didn't know you could do that!" when they see us search for stuff in Google.

Thinking about getting a Wordpress site? Thinking about grabbing a free template?