8 cheats you can use to create irresistible headlines
Headlines are the first thing people see. It's what will make them open your email or read your content – or not.
...Essentee Blog
Web design and management articles, guides and even the occasional rant.
Sandra Newton
Director and coffee maker. Keeps the cats off the keyboards.
18
Aug
0
Is your content trashing your conversion potential?
Content is a critical part of turning those hard-won website visitors into customers. Yeah I know you've probably heard it all before.
...What do sausages have to do with marketing your business?
When making a purchasing decision, people have two types of need – emotional needs and functional or factual ones. Which is more important?
...Are you guilty of these 7 website DIY disasters?
You've no doubt read many times that your website needs to be 'professional' but what does this mean, exactly?
...12 ways your website is destroying trust in your business
- Poor Design
Visitors to your site will judge the quality of your products and services based on how professional your website looks.
...Keyword Matching Explained
There are three types of Keyword matching in Adwords:
...7 Signs your Adwords Campaign is not running as well as it could
Something is not right. You have that niggling feeling that you aren't getting as much out of your investment in Adwords as you could.
...What do Adwords and drift net fishing have in common?
When you think about it, drift net fishing and Adwords campaigns are both designed to put food on the table.
...5 tips to use images on your website the right way
Images can really make a difference to not only the look, but how effective your website is. They can also seriously damage your credibility! It's something even the big players can get wrong.
...10 SEO Myths that just need to go away
There are an awful lot of myths around SEO. Partly because some tactics used to work (and now don't) - but people hold on to the fact.
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