Essentee Blog

I've had a Google plus profile for a while now – I think pretty much from the beginning. But it languishes unattended with all of about 20 people in my 'circles'.

Video should be part of your Search Engine Optimisation (SEO) plan. You can use it to drive traffic and like any other content, get links back to your website.

Yes, video can help with your search marketing efforts.  Heres how.

Before your video is going to be a useful part of your content marketing strategy, you need to turn your raw footage into something entertaining, educational or otherwise compelling.  So lets first look at the more popular video editing software before checking out hosting options.

People often cry "My website gets plenty of visitors, but they aren't doing anything!" By 'anything' they mean they aren't filling out that form, requesting a quote, buying something, subscribing to a blog or whatever other action is required.

This can be very frustrating, as after all that's why you spent all that time, effort and money to get the website looking like the thing of beauty that it (hopefully) is.

The process of turning a visitor (prospect or lead) into a sale (sign up, enquiry or purchase) is what is know as conversion. Your website could (actually, no – make that should) have multiple conversion goals to support different stages in the buying cycle.

And if it's not happening on your website, the question is "Why?" and that's what this article is all about. But first things first.....

Are you the proud of owner of a website that looks good, but for some reason isn't pulling it's weight?

Wondering why?

It could be that there is not enough on your website to encourage multiple visits or touches with your business.

A lot of articles and How-To guides on Search Engine Optimisation (SEO) include something called Bounce Rate.  It is said that it affects how high up in Google's search results you appear (i.e. your search ranking).

This is not completely correct.  Even though it is a statistic worth paying attention to, the Bounce Rate reported in Google Analytics is not used to calculate where you appear in Google.

 An application or 'App' is seen by many as the third option to deliver a better mobile user experience to their audience (along with responsive design and a separate mobile specific site).

When driving along the motorway the other week, a car passed us that had a large QR code on the back. No text and no instructions.

If you want a mobile-friendly website – what does this mean and how do you go about it?