Essentee Blog

If you are a small business owner or self employed, chances are you belong to at least one business networking group.  Made up of motivated people who meet regularly they are a good way to build relationships with other business owners. Members referring business to other members are the life blood of these groups.

But in our experience, referrals in these groups tend to come from businesses who would naturally work together (for example, marketing consultants, graphic designers and web developers).

It can be hard to find ways to support all the members in your group if your businesses do not typically work together, or you don't regularly see a high number of people who are potential referrals.

Good news – there are other ways you can support your fellow group members that are quite powerful without directly or regularly referring people or businesses to them.

A 'moment of truth' in customer service circles refers to a critical moment at which time a person will make a decision – usually to decide to do business with you – or not.

The 3rd World Internet Project New Zealand survey was conducted in July/August 2011 by AUT.

It surprising how often people say "I didn't know you could do that!" when they see us search for stuff in Google.