Essentee Blog

The Essentee Blog

Web design and management articles, guides and even the occasional rant.

Sandra Newton

Sandra Newton

Director and coffee maker. Keeps the cats off the keyboards.

02
Jul
0

Why Blogging is essential for getting people to visit your website

Posted by on in Content

You'll see it mentioned in many online marketing articles:

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05
Jun
0

How to get more local visitors to your website

Posted by on in Building Traffic

We all know that having a website for your business is critical.  But there's no point if no one visits it!

Attracting visitors (aka traffic) is a task that takes up the majority of the time and attention of most webmasters (and mistresses!) and can be a huge challenge if you don't know where to start.

Making it harder is the fact that any old traffic isn't good enough – it needs to be the kind of visitor that has a good chance of taking you up on your offer of goods or services.  And one important group are those that are physically close to you.

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24
May
0

Website design - How much will that website cost?

Posted by on in Web Design

"How much will it cost to get a website up and running?"

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10
May
0

5 tweaks that will improve your Adwords Campaign

Posted by on in Adwords/Pay Per Click

Google adwords can be a bit overwhelming for the beginner.

There are a lot of settings to decide on, and helpfully (or not!) some will be set by Adwords automatically. Then it's up to you to change them to what you want.

If you are not familiar with Adwords, these settings can be fine at first although you may spend more money using the default settings.  After all, Google is a business and they aren't going to discourage you from spending money!

So, once you are more comfortable using the Adwords interface, what are some simple tweaks that can get you more bang for buck (especially if you are working with a modest budget)?

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13
Nov
0

Why aren't my Google Adwords showing up?

Posted by on in Adwords/Pay Per Click

(updated August 2014)

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03
Nov
0

15 ideas for website content

Posted by on in Content

If you didn't already know, updating your website regularly is important.

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28
Oct
0

Three link building strategies to improve your Google ranking

Posted by on in Search Engine Optimisation

What you need to get to the top

To get to the top of Google, and we're talking top of the organic (non-paid) search results, you have to convince Google that your site is the best one for whatever it is that the searcher is looking for.

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26
Sep
0

Claim your Facebook Business Page name

Posted by on in Social Media

When you setup a page on Facebook the URL will be something like www.facebook.com/your-page-name-1248972121.

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Tagged in: facebook social media
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26
Jul
6

What does social sharing mean for small business

Posted by on in Social Media

Are you worried about what to say to your (hopefully thousands of) fans, followers, friends and connections?

Worry no more, there is plenty of interesting and entertaining stuff you can share that isn't about telling people what you had for breakfast (which no one is interested in anyway, other than maybe your mother).

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07
Jul
0

Backlinks Beginners Guide

Posted by on in Search Engine Optimisation

Backlinks bring the life blood to your website: visitors.  Without backlinks you will have to rely on paid advertising.

If you'd prefer to get 'free' traffic to your site, read on.

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