Essentee Blog

Mobile marketing might feel like a bit like the latest over-hyped thing, but it has actually been around for a long time.  Smart mobile devices are becoming ubiquitous and growth shows no sign of slowing down as people enjoy the freedom and flexibility that comes from accessing the internet from anywhere, any time.
If you are planning a mobile campaign or want to optimise your site for mobile, you should be aware of the most common mistakes that people make. Here are some of them:

Google Analytics is a very powerful reporting tool with a huge amount of information that can tell you how many visits your website gets, where they are coming from and what they are doing when they get there.

Google Analytics is a powerful reporting tool that provides most of the data a business might need to see if their web marketing efforts are working.

If you don't want to have to remember to login to your Google Analytics dashboard on a regular basis, you can set up reports to be emailed to you on a regular basis.

Sometimes we'll ask someone if they have Google Analytics installed but they don't know if they do or not.

Your website conversion rate is a simple calculation that says "of the people coming to my site, how many take the action I want?"

One of the most important jobs of your website is to collect contact details. In most cases, email details.

You've kept to your new years resolution about sending out regular newsletters to your contact list. But now inspiration isn't striking like it used to. We've all been there!

On Breakfast TV, body language expert Suzanne Masefield talked about what US presidential hopefuls were revealing about their true natures and intent.

Top tips from the experts on getting your email opened, email calls to action and how to create an opt-in page that really works.....