Essentee Blog

The Essentee Blog

Web design and management articles, guides and even the occasional rant.

Mobile Marketing

Mobile means anywhere, anytime.  Small screens.  Touch screens.  Is it really the next big thing that's here right now?

13
Jan
0

Is there an App for That? Pros and cons of a mobile App for your business

Posted by on in Mobile Marketing

 An application or 'App' is seen by many as the third option to deliver a better mobile user experience to their audience (along with responsive design and a separate mobile specific site).

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11
Jan
0

QR Codes – when they work, when they don't and what mistakes to avoid

Posted by on in Mobile Marketing

When driving along the motorway the other week, a car passed us that had a large QR code on the back. No text and no instructions.

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08
Jan
1

Responsive or dedicated mobile site – which one is best?

Posted by on in Mobile Marketing

If you want a mobile-friendly website – what does this mean and how do you go about it?

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05
Jan
0

Mobile marketing mistakes – what to avoid if you're a newbie

Posted by on in Mobile Marketing

Mobile marketing might feel like a bit like the latest over-hyped thing, but it has actually been around for a long time.  Smart mobile devices are becoming ubiquitous and growth shows no sign of slowing down as people enjoy the freedom and flexibility that comes from accessing the internet from anywhere, any time.
If you are planning a mobile campaign or want to optimise your site for mobile, you should be aware of the most common mistakes that people make. Here are some of them:

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