Essentee Blog

Google adwords can be a bit overwhelming for the beginner.

There are a lot of settings to decide on, and helpfully (or not!) some will be set by Adwords automatically. Then it's up to you to change them to what you want.

If you are not familiar with Adwords, these settings can be fine at first although you may spend more money using the default settings.  After all, Google is a business and they aren't going to discourage you from spending money!

So, once you are more comfortable using the Adwords interface, what are some simple tweaks that can get you more bang for buck (especially if you are working with a modest budget)?

(updated August 2014)

There are three types of Keyword matching in Adwords:

Something is not right.  You have that niggling feeling that you aren't getting as much out of your investment in Adwords as you could.

When you think about it, drift net fishing and Adwords campaigns are both designed to put food on the table.

Landing pages are one of the most important pieces of the online promotion puzzle.

When your audience clicks on an ad or link you should take them to a purpose built page (sometimes called a squeeze page) or dedicated micro-site.

If you dump them onto your website homepage, as many businesses do - it's like getting into a taxi, giving the driver an address and having them drop you off 'somewhere' on the right street.  For the visitor it's frustrating.  For you, visitors can end up wandering off track and you'll lose the sale. Just because big brands do it, that doesn't make it right!

Google does not mail or email invoices, but you can print an invoice from your Adwords account.

This is a quick guide on how to use Google Adwords for promotion of your business. We focus on the search network (which shows in the search results) rather than the Display Network which shows ads within other websites.

The most common questions we get about Google Adwords: how much it costs, how long, what about bogus clicks?

This is a short guide to the key steps - Google themselves provide quite a bit of help and it's not hard to work out what to do, but don't accept their 'default' settings automatically - it's in their best interest that you spend as much money as possible - and this isn't always in your best interests!