Web design and management articles, guides and even the occasional rant.
Director and coffee maker. Keeps the cats off the keyboards.
How important is it, really, to have a some specific goals for your website?
Why not just get on with it and just aim for "lots of" something - like paying customers?
Getting articles published in the media might be easier than you think and generates some (potentially) powerful back links - critical for good search engine rankings.
...Google's informal motto - "Don't be Evil" is reflected in the principals behind Google's page ranking algorithm in that they actively try and penalise websites that engage in what some would describe as less-than-ethical practises to get their site's listed on the front page of search results.
...It is important that your web strategy is integrated with your overall business plan.
...Should you build your website yourself? How about that clever nephew, or the company director's daughter who works in graphic design.
...A persona is a fictional profile used to describe a specific target audience, and made from average or typical characteristics and demographics. You are likely to have more than one buyer person for your business.
...The lines between social media and search engine optimisation are becoming blurred as Google includes social mentions in search results.
...The 3rd World Internet Project New Zealand survey was conducted in July/August 2011 by AUT.
...It really depends on how big the site is and what other projects we have on at the time. One of the things that can take the longest is developing content!
...It is possible to build your website for nothing.
...
How to create an experience that not only persuades your website visitors to buy - but makes it easy for them!
Learn how to create website content that pulls people in, and converts like crazy.
