Essentee Blog

It's that time of year. The time when predictions are made and last year's are picked over to see if they came true and if not, the justifications made for why not.

You know the saying - "If it looks to good to be true, it is".

There are an awful lot of myths around SEO. Partly because some tactics used to work (and now don't) - but people hold on to the fact.

How can you tell if you are doing everything you can get make your website as visible and attractive to Google as possible - in other words so it is 'search optimised'?

Don't just ask your web designer/developer.  A lot of them say yes without understanding anything about SEO.

So, how can you tell?

Not all back links are created equal.

A 'quality' back link is one that is going to provide a lot of 'link juice'. In other words Google is going to see it as a very positive endorsement of your business and reward your ranking score accordingly.

While you should create content for your audience, it pays to think of how you can maximise your content creation efforts so it benefits your Search Engine Optimisation (SEO) efforts.

Keywords - an absolutely critical piece of the web marketing puzzle. Not of themselves, but because they act as a lens through which to laser-focus your marketing efforts.

Whether you know it or not, your website will be broadcasting certain words and phrases – but they may not be the right ones.

Getting articles published in the media might be easier than you think and generates some (potentially) powerful back links - critical for good search engine rankings.

Google's informal motto - "Don't be Evil" is reflected in the principals behind Google's page ranking algorithm in that they actively try and penalise websites that engage in what some would describe as less-than-ethical practises to get their site's listed on the front page of search results.

The lines between social media and search engine optimisation are becoming blurred as Google includes social mentions in search results.