Web design and management articles, guides and even the occasional rant.
Keywords - an absolutely critical piece of the web marketing puzzle. Not of themselves, but because they act as a lens through which to laser-focus your marketing efforts.
Whether you know it or not, your website will be broadcasting certain words and phrases – but they may not be the right ones.
Keyword phrases are critical for the success of your website. These are the search terms that people use when looking for products and services and the basis for your search marketing activities.
...We are working on search and conversion optimisation for a client (which in plain English means more traffic and more sales) and this has illustrated the importance of long tail keywords.
How do you take advantage of the 'long tail' to get more traffic?
And no, wagging like a dog doesn't come into it.
How to create an experience that not only persuades your website visitors to buy - but makes it easy for them!
Learn how to create website content that pulls people in, and converts like crazy.
