Essentee Blog

You know the saying - "If it looks to good to be true, it is".

Landing pages are one of the most important pieces of the online promotion puzzle.

When your audience clicks on an ad or link you should take them to a purpose built page (sometimes called a squeeze page) or dedicated micro-site.

If you dump them onto your website homepage, as many businesses do - it's like getting into a taxi, giving the driver an address and having them drop you off 'somewhere' on the right street.  For the visitor it's frustrating.  For you, visitors can end up wandering off track and you'll lose the sale. Just because big brands do it, that doesn't make it right!

How can you tell if you are doing everything you can get make your website as visible and attractive to Google as possible - in other words so it is 'search optimised'?

Don't just ask your web designer/developer.  A lot of them say yes without understanding anything about SEO.

So, how can you tell?

Google does not mail or email invoices, but you can print an invoice from your Adwords account.

This is a quick guide on how to use Google Adwords for promotion of your business. We focus on the search network (which shows in the search results) rather than the Display Network which shows ads within other websites.

Traffic is the lifeblood of a website. But you need something to encourage visitors.

It surprising how often people say "I didn't know you could do that!" when they see us search for stuff in Google.

What does 'Pay for Performance SEO' mean?

Keyword phrases are critical for the success of your website. These are the search terms that people use when looking for products and services and the basis for your search marketing activities.

You know what they say: Location Location Location. It's important on the web too.