Essentee Blog

There are three types of Keyword matching in Adwords:

Something is not right.  You have that niggling feeling that you aren't getting as much out of your investment in Adwords as you could.

When you think about it, drift net fishing and Adwords campaigns are both designed to put food on the table.

Landing pages are one of the most important pieces of the online promotion puzzle.

When your audience clicks on an ad or link you should take them to a purpose built page (sometimes called a squeeze page) or dedicated micro-site.

If you dump them onto your website homepage, as many businesses do - it's like getting into a taxi, giving the driver an address and having them drop you off 'somewhere' on the right street.  For the visitor it's frustrating.  For you, visitors can end up wandering off track and you'll lose the sale. Just because big brands do it, that doesn't make it right!

Google does not mail or email invoices, but you can print an invoice from your Adwords account.

The most common questions we get about Google Adwords: how much it costs, how long, what about bogus clicks?