Essentee Blog

We all want our website to send us tons of business, right?

But acheiving this can be a frustratingly elusive goal for many business owners.

Fortunately I'm here to tell you there are proven tactics to work toward acheiving it and some of them are contained in this post.

People often cry "My website gets plenty of visitors, but they aren't doing anything!" By 'anything' they mean they aren't filling out that form, requesting a quote, buying something, subscribing to a blog or whatever other action is required.

This can be very frustrating, as after all that's why you spent all that time, effort and money to get the website looking like the thing of beauty that it (hopefully) is.

The process of turning a visitor (prospect or lead) into a sale (sign up, enquiry or purchase) is what is know as conversion. Your website could (actually, no – make that should) have multiple conversion goals to support different stages in the buying cycle.

And if it's not happening on your website, the question is "Why?" and that's what this article is all about. But first things first.....

Content is a critical part of turning those hard-won website visitors into customers. Yeah I know you've probably heard it all before.

When making a purchasing decision, people have two types of need – emotional needs and functional or factual ones. Which is more important?

1. Poor Design

Visitors to your site will judge the quality of your products and services based on how professional your website looks.

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Web users have very short attention spans – and your visitors will have come to your website for a reason.

I was reading a discussion today about online forms and how invasive they are.

Chitika (makes me want to sing that Abba song), a search advertising business reported that the ad click rate for Google is 0.97%. For Yahoo it's 1.24%.