Essentee Blog

New Zealand is a nation of small and medium businesses - how does that affect how we use social media in our marketing?

Because we have limited budget, time and expertise it means we have to be sure our efforts will be worth it.  So for those who want to utilise social media in their marketing - what is the best way to get the biggest bang out of a small buck?

Many a time a Facebook business page has been set up by an employee or marketing company.

But when the people involved have moved on, how do you get access to your page?

When you setup a page on Facebook the URL will be something like www.facebook.com/your-page-name-1248972121.

Are you worried about what to say to your (hopefully thousands of) fans, followers, friends and connections?

Worry no more, there is plenty of interesting and entertaining stuff you can share that isn't about telling people what you had for breakfast (which no one is interested in anyway, other than maybe your mother).

I've had a Google plus profile for a while now – I think pretty much from the beginning. But it languishes unattended with all of about 20 people in my 'circles'.

This list provides a brief overview of the bigest and most used social media services and networks.

Thinking about how awesome it would be to get in front of those millions of Facebook fans?

There are quite a few examples of businesses and people getting it wrong social media wise, and chances are you don't want to be one of them! 

Everyone is on..... [insert-name-of-network here]

Not everyone. And the only people you should be worried about is the people who you want to talk to. Ask your current and potential customers what social networks they are on and how they use them and that will give you your answer – where they are there, you should be too.

There is a HUGE amount of material out there about how to get the most out of social media for your business.  Some of them are useful, some not so much.