Essentee Blog

The Essentee Blog

Web design and management articles, guides and even the occasional rant.

13
Nov
0

Why aren't my Google Adwords showing up?

Posted by on in Adwords/Pay Per Click

If you are running Google Adwords, there's a good chance that you haven't been able to resist searching with your target keywords to see if your ad shows up, where and how it looks.

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03
Nov
0

15 ideas for website content

Posted by on in Content

You already know that updating your website regularly is important. But in case you have a sneaking concern about whether it's worth all the effort, here's a summary of exactly why it is important:

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28
Oct
0

Three link building strategies to improve your Google ranking

Posted by on in Search Engine Optimisation

What you need to get to the top

To get to the top of Google, and we're talking top of the organic (non-paid) search results, you have to convince Google that your site is the best one for whatever it is that the searcher is looking for.

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26
Sep
0

Claim your Facebook Business Page name

Posted by on in Social Media

When you setup a page on Facebook the URL will be something like www.facebook.com/your-page-name-1248972121.

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Tagged in: facebook social media
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26
Jul
6

What does social sharing mean for small business

Posted by on in Social Media

Are you worried about what to say to your (hopefully thousands of) fans, followers, friends and connections?

Worry no more, there is plenty of interesting and entertaining stuff you can share that isn't about telling people what you had for breakfast (which no one is interested in anyway, other than maybe your mother).

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07
Jul
0

Backlinks Beginners Guide

Posted by on in Search Engine Optimisation

Backlinks bring the life blood to your website: visitors.  Without backlinks you will have to rely on paid advertising.

If you'd prefer to get 'free' traffic to your site, read on.

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05
Jun
1

My google+ journey – the beginning

Posted by on in Social Media

I've had a Google plus profile for a while now – I think pretty much from the beginning. But it languishes unattended with all of about 20 people in my 'circles'.

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30
Mar
0

Video SEO - basic steps

Posted by on in Video content and marketing

Video should be part of your Search Engine Optimisation (SEO) plan. You can use it to drive traffic and like any other content, get links back to your website.

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30
Mar
0

Top tips for video marketing: The do's and don'ts

Posted by on in Video content and marketing

Yes, video can help with your search marketing efforts.  Heres how.

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30
Mar
1

Video editing software and hosting options

Posted by on in Video content and marketing

Before your video is going to be a useful part of your content marketing strategy, you need to turn your raw footage into something entertaining, educational or otherwise compelling.  So lets first look at the more popular video editing software before checking out hosting options.

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