You'll see it mentioned in many online marketing articles:...
Web design and management articles, guides and even the occasional rant.
We all know that having a website for your business is critical. But there's no point if no one visits it!
Attracting visitors (aka traffic) is a task that takes up the majority of the time and attention of most webmasters (and mistresses!) and can be a huge challenge if you don't know where to start.
Making it harder is the fact that any old traffic isn't good enough – it needs to be the kind of visitor that has a good chance of taking you up on your offer of goods or services. And one important group are those that are physically close to you.
What you need to get to the top
To get to the top of Google, and we're talking top of the organic (non-paid) search results, you have to convince Google that your site is the best one for whatever it is that the searcher is looking for....
Are you worried about what to say to your (hopefully thousands of) fans, followers, friends and connections?
Worry no more, there is plenty of interesting and entertaining stuff you can share that isn't about telling people what you had for breakfast (which no one is interested in anyway, other than maybe your mother).