How to create an effective blog
You've heard the advice – Blog! Blog! Blog! We've even said it ourselves. Ok, let's say you know why – but how do you do it?
Essentee Blog
Web design and management articles, guides and even the occasional rant.
Content
Content management systems make it so anyone can do it... don't they?
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05
Nov
0
20 ideas for website content
If you didn't already know, updating your website regularly is important.
...Web Content vs. Web Copy – what’s the difference and which is the best for your website?
Do you have a website that despite being a thing of beauty born out of hours, days, weeks of effort and careful planning is failing to live up to expectations?
...Get more out of your website: a dozen ideas for making your business more efficient.
If your website is busily attracting new customers, that's fantastic - but did you know it can do even more to increase the profitability of your business?
...Why Blogging is essential for getting people to visit your website
You'll see it mentioned in many online marketing articles:
...8 cheats you can use to create irresistible headlines
Headlines are the first thing people see. It's what will make them open your email or read your content – or not.
...6 reasons to update your website regularly
There are very good reasons why you should update your website on a regular basis.
...How content contributes to your search engine visibility
While you should create content for your audience, it pays to think of how you can maximise your content creation efforts so it benefits your Search Engine Optimisation (SEO) efforts.
...Using Persona's to guide content development
What is a persona?
A persona is a fictional profile used to describe a specific target audience, and made from average or typical characteristics and demographics. You are likely to have more than one buyer person for your business.
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