Conversion Rates – what are they and how do you report conversions in Google Analytics?
Your website conversion rate is a simple calculation that says "of the people coming to my site, how many take the action I want?"
...Essentee Blog
Web design and management articles, guides and even the occasional rant.
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Blog posts tagged in conversion optimisation
18
Nov
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Is your content trashing your conversion potential?
Content is a critical part of turning those hard-won website visitors into customers. Yeah I know you've probably heard it all before.
...What do sausages have to do with marketing your business?
When making a purchasing decision, people have two types of need – emotional needs and functional or factual ones. Which is more important?
...12 ways your website is destroying trust in your business
- Poor Design
Visitors to your site will judge the quality of your products and services based on how professional your website looks.
...Adwords landing pages - you've got one shot!
Landing pages are one of the most important pieces of the online promotion puzzle.
When your audience clicks on an ad or link you should take them to a purpose built page (sometimes called a squeeze page) or dedicated micro-site.
If you dump them onto your website homepage, as many businesses do - it's like getting into a taxi, giving the driver an address and having them drop you off 'somewhere' on the right street. For the visitor it's frustrating. For you, visitors can end up wandering off track and you'll lose the sale. Just because big brands do it, that doesn't make it right!
Gathering website visitors personal information - what's in it for me?
I was reading a discussion today about online forms and how invasive they are.
...Gathering website visitors personal information - what's in it for me?
I was reading a discussion today about online forms and how invasive they are.
...Clickthrough and conversion rates
Chitika (makes me want to sing that Abba song), a search advertising business reported that the ad click rate for Google is 0.97%. For Yahoo it's 1.24%.
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