Cheap SEO Services: Why they'll do more harm than good.
You know the saying - "If it looks to good to be true, it is".
...Web design and management articles, guides and even the occasional rant.
You know the saying - "If it looks to good to be true, it is".
...There are an awful lot of myths around SEO. Partly because some tactics used to work (and now don't) - but people hold on to the fact.
...How can you tell if you are doing everything you can get make your website as visible and attractive to Google as possible - in other words so it is 'search optimised'?
Don't just ask your web designer/developer. A lot of them say yes without understanding anything about SEO.
So, how can you tell?
Google's informal motto - "Don't be Evil" is reflected in the principals behind Google's page ranking algorithm in that they actively try and penalise websites that engage in what some would describe as less-than-ethical practises to get their site's listed on the front page of search results.
...Your search ranking is an important piece of information about your website. How do you get accurate information about where you sit in the search results?
...One of the easier ways to improve your search ranking and get your site on the front page of Google is to add unique, valuable content.
...A previous article listed the SEO basics as the place to start your search optimisation efforts.
...There are two main ways of using search engines (Google, Yahoo, Bing and others) to drive traffic to your website:
...Your target customer may find you via an online directory because the directory may have a higher ranking for that search term than your website.
...Search engine optimisation is critical for driving traffic to websites. We all know that. Some organisations spend an lot of money constantly reviewing, optimising and tweaking their site to get to the at all important #1 result.
...How to create an experience that not only persuades your website visitors to buy - but makes it easy for them!
Learn how to create website content that pulls people in, and converts like crazy.