Web design and management articles, guides and even the occasional rant.
In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google prefer) - keywords in the url or the filename?
...Your search ranking is an important piece of information about your website. How do you get accurate information about where you sit in the search results?
...Ideally, your marketing should be integrated. But when you don't have the time or resources to do both, you have to choose which to do first - social media or search engine optimisation?
...One of the easier ways to improve your search ranking and get your site on the front page of Google is to add unique, valuable content.
...A previous article listed the SEO basics as the place to start your search optimisation efforts.
...There are two main ways of using search engines (Google, Yahoo, Bing and others) to drive traffic to your website:
...Keyword phrases are critical for the success of your website. These are the search terms that people use when looking for products and services and the basis for your search marketing activities.
...Your target customer may find you via an online directory because the directory may have a higher ranking for that search term than your website.
...Experts can tell you what to do to get yourself in the first page of search results.
...
How to create an experience that not only persuades your website visitors to buy - but makes it easy for them!
Learn how to create website content that pulls people in, and converts like crazy.
