Essentee Blog

Ask yourself these five questions - the answers contain opportunities for more business!

We are working on search and conversion optimisation for a client (which in plain English means more traffic and more sales) and this has illustrated the importance of long tail keywords.

How do you take advantage of the 'long tail' to get more traffic?

And no, wagging like a dog doesn't come into it.

This is a post in a series about common mistakes small business make on the web. You can read the previous ones: Small business SEO mistakes and 5 website mistakes made by small business.

Following from a previous article "Five website mistakes", we continue with more common problems with websites. These are on-page mistakes. Other issues that relate to off-page activities are in Website mistakes by small business - off site mistakes

We look at websites all the time and when we review them, similar things came up, so we're sharing these as real problems we observed.

Search engine optimisation is critical for driving traffic to websites. We all know that. Some organisations spend an lot of money constantly reviewing, optimising and tweaking their site to get to the at all important #1 result.

We get asked this question a lot - "How do I get my site on the front page of Google?"

We had a bit of a debate around the office about whether you should use and repeat keywords in your title tag or not. For example: Web desig, designs for websites, amazing web design in auckland | Essentee...

Chitika (makes me want to sing that Abba song), a search advertising business reported that the ad click rate for Google is 0.97%. For Yahoo it's 1.24%.