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How to get more people to visit your website.

If your website is so amazing that everyone is talking about it and telling others to go see it – well, put your feet up!. But for most, getting more people to come to your website is one of their biggest challenges.

And sadly, “build it and they will come” only works in the movies.

It takes work, sometimes quite hard word, to get more people to visit your website. But to make it easier - we're giving you a dozen ways to do it.

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What you need to get to the top

To get to the top of Google, and we're talking top of the organic (non-paid) search results, you have to convince Google that your site is the best one for whatever it is that the searcher is looking for.

If you operate in a competitive market, just having a great website won't be enough. By competitive, we mean there are more than half a dozen local suppliers in the same industry as you are.  This means they are fighting for the interest of the same audience.

If this is the case you've got to persuade Google that you are better than all of them.

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Do you have a website that despite being a thing of beauty born out of hours, days, weeks of effort and careful planning is failing to live up to expectations?

It could be your content – and your copy. As web developers and optimisers, we can’t do our job without having something to put on the pages we’re building – in other words, content. And it’s one of the hardest and most time consuming parts of a web development project. This is understandable, because quality content is hard work for most people who don’t do it for a living.

Although it may seem like splitting hairs, if you understand the difference between ‘content’ and ‘copy’, it can make the whole process simpler and faster.

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Client words...

"Thanks to your seemingly simple optimisations we're seeing more new customers and 40 percent greater advertising revenue from our site."

Jeff McClintock - Synthedit