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The Essentee Blog

Web design and management articles, guides and even the occasional rant.

13
Sep
0

Web design tips: Does your site pass the ten second test?

Posted by on in Web Design

Jakob Nielsen summarised research from Microsoft that confirms that visitors make an almost instant stay/go decision when they land on your website – in fact you have less than 10 seconds to persuade a visitor to stay.

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Tagged in: web design
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04
Sep
0

Google Adwords - a quick guide

Posted by on in Adwords/Pay Per Click

This is a quick guide on how to use Google Adwords for promotion of your business. We focus on the search network (which shows in the search results) rather than the Display Network which shows ads within other websites.

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26
Aug
0

SEO basics - keywords in the URL or the Filename?

Posted by on in Search Engine Optimisation

In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google prefer) - keywords in the url or the filename?

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Tagged in: seo
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21
Aug
0

FAQs about Google Adwords

Posted by on in Adwords/Pay Per Click

The most common questions we get about Google Adwords: how much it costs, how long, what about bogus clicks?

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Tagged in: Adwords
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21
Aug
0

Business networking - using your website to support referrals

Posted by on in Web Design

A fortnight ago a site redesign for a client was launched, and this week they reported that they got their first enquiry from the website.

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