Essentee Blog

Something is not right.  You have that niggling feeling that you aren't getting as much out of your investment in Adwords as you could.

When you think about it, drift net fishing and Adwords campaigns are both designed to put food on the table.

Images can really make a difference to not only the look, but how effective your website is.  They can also seriously damage your credibility!   It's something even the big players can get wrong.

There are an awful lot of myths around SEO. Partly because some tactics used to work (and now don't) - but people hold on to the fact.

A picture paints a thousand words, so they say.

Landing pages are one of the most important pieces of the online promotion puzzle.

When your audience clicks on an ad or link you should take them to a purpose built page (sometimes called a squeeze page) or dedicated micro-site.

If you dump them onto your website homepage, as many businesses do - it's like getting into a taxi, giving the driver an address and having them drop you off 'somewhere' on the right street.  For the visitor it's frustrating.  For you, visitors can end up wandering off track and you'll lose the sale. Just because big brands do it, that doesn't make it right!

How can you tell if you are doing everything you can get make your website as visible and attractive to Google as possible - in other words so it is 'search optimised'?

Don't just ask your web designer/developer.  A lot of them say yes without understanding anything about SEO.

So, how can you tell?

There are very good reasons why you should update your website on a regular basis.

Not all back links are created equal.

A 'quality' back link is one that is going to provide a lot of 'link juice'. In other words Google is going to see it as a very positive endorsement of your business and reward your ranking score accordingly.

Google does not mail or email invoices, but you can print an invoice from your Adwords account.