Essentee Blog

So asked Louis Lazaris in his article published on Six Revisions.

Web users have very short attention spans – and your visitors will have come to your website for a reason.

A previous article listed the SEO basics as the place to start your search optimisation efforts.

Does your website support your brand values and personality?

Search Engine Optimisation or SEO is considered by some to be the foundation of online marketing. This is because of the tendancy for people to search for something they want first, before trying other ways.

There are a lot of useful free tools out there - here is a selection of them.

• Keyword generator - free keyword suggestion tool from Wordtracker.
• W3C CSS validator - run your site through this checker to see if there are any CSS errors on your site, or run it through the HTML validator to check the markup validity.
• W3C also have a link checker to make sure there are no broken links on your site.
• Website optimizer - will check the speed of your site (a bit outdated, but fun non the less)
• Google ad planner - for certain sites, you can see what their traffic is (even if you're not planning ads!)
• Google analytics - official site from where you can follow the blog and get help with Google analytics.
• Lorem Ipsum - This lets you create psudo latin dummy text to use as a placeholder alternative to 'insert text here'.

In Google Analytics, scroll to the bottom of the list of keywords used by visitors to your site (found under traffic sources).

What does 'Pay for Performance SEO' mean?

Why do I need web hosting?

Website hosting is, simply put, a place to store your website and all its contents where the general public can find it. It is the destination that your domain name leads people to.

The question of what websites link back to yours comes up in the context of search engine optimisation (SEO).