Essentee Blog

The Essentee Blog

Web design and management articles, guides and even the occasional rant.

21
Aug
0

FAQs about Google Adwords

Posted by on in Adwords/Pay Per Click

The most common questions we get about Google Adwords: how much it costs, how long, what about bogus clicks?

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Tagged in: Adwords
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21
Aug
0

Business networking - using your website to support referrals

Posted by on in Web Design

A fortnight ago a site redesign for a client was launched, and this week they reported that they got their first enquiry from the website.

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21
Aug
0

What are bounce rates and how do I reduce them?

Posted by on in Analytics

Your website's 'bounce rate' relates to the percentage of visitors that hit your website (or a page) and do not visit any other page. So it's a single-page visit.

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Tagged in: google analytics
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07
Aug
0

SEO - Find your Google search ranking

Posted by on in Search Engine Optimisation

Your search ranking is an important piece of information about your website. How do you get accurate information about where you sit in the search results?

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04
Aug
0

Using Google Alerts to generate news articles

Posted by on in Web strategy and management

Traffic is the lifeblood of a website. But you need something to encourage visitors.

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25
Jul
0

SEO vs Social Media - when you have to choose, which one is it?

Posted by on in Social Media

Ideally, your marketing should be integrated. But when you don't have the time or resources to do both, you have to choose which to do first - social media or search engine optimisation?

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Tagged in: ppc seo social media
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05
Jul
0

Facebook Landing Pages - NZ Examples

Posted by on in Social Media

Did you know that there are over 2 million New Zealanders on Facebook?

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Tagged in: facebook social media
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26
Jun
0

Why do I have visits with a duration of zero seconds in Google Analytics

Posted by on in Analytics

What does it mean when your analytics report is telling you that a visit to your website was of a duration of zero seconds?

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Tagged in: google analytics
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02
Jun
0

Strange referring sites appearing in Google Analytics

Posted by on in Analytics

This is what is known as Referral Spam.

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31
May
0

How to set up your first Adwords campaign

Posted by on in Adwords/Pay Per Click

This is a short guide to the key steps - Google themselves provide quite a bit of help and it's not hard to work out what to do, but don't accept their 'default' settings automatically - it's in their best interest that you spend as much money as possible - and this isn't always in your best interests!

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