Essentee Blog

Although Email marketing has the potential to out-perform all your other marketing, open rates can be notoriously low.  With an estimated 75% of email comprising of spam and obvious sales pitches, who is surprised that so much good stuff ends up in the trash bin?

By beautiful, we mean asthetically pleasing.  This doesn't necessarily mean high effective, but they are undoubtably great to look at!

While you should create content for your audience, it pays to think of how you can maximise your content creation efforts so it benefits your Search Engine Optimisation (SEO) efforts.

Keywords - an absolutely critical piece of the web marketing puzzle. Not of themselves, but because they act as a lens through which to laser-focus your marketing efforts.

Whether you know it or not, your website will be broadcasting certain words and phrases – but they may not be the right ones.

How important is it, really, to have a some specific goals for your website?

Why not just get on with it and just aim for "lots of" something - like paying customers?

Getting articles published in the media might be easier than you think and generates some (potentially) powerful back links - critical for good search engine rankings.

Google's informal motto - "Don't be Evil" is reflected in the principals behind Google's page ranking algorithm in that they actively try and penalise websites that engage in what some would describe as less-than-ethical practises to get their site's listed on the front page of search results.

It is important that your web strategy is integrated with your overall business plan.

Should you build your website yourself?  How about that clever nephew, or the company director's daughter who works in graphic design.

What is a persona?

A persona is a fictional profile used to describe a specific target audience, and made from average or typical characteristics and demographics. You are likely to have more than one buyer person for your business.