Essentee Blog

LinkedIn is the leading business networking platform.

Jakob Nielsen summarised research from Microsoft that confirms that visitors make an almost instant stay/go decision when they land on your website – in fact you have less than 10 seconds to persuade a visitor to stay.

This is a quick guide on how to use Google Adwords for promotion of your business. We focus on the search network (which shows in the search results) rather than the Display Network which shows ads within other websites.

In a recent You Tube video, Matt Cutts from Google answers the question which is better (by better, we mean which does Google prefer) - keywords in the url or the filename?

The most common questions we get about Google Adwords: how much it costs, how long, what about bogus clicks?