Web design and management articles, guides and even the occasional rant.
How can you tell if you are doing everything you can get make your website as visible and attractive to Google as possible - in other words so it is 'search optimised'?
Don't just ask your web designer/developer. A lot of them say yes without understanding anything about SEO.
So, how can you tell?
There are very good reasons why you should update your website on a regular basis.
...Not all back links are created equal.
A 'quality' back link is one that is going to provide a lot of 'link juice'. In other words Google is going to see it as a very positive endorsement of your business and reward your ranking score accordingly.
Google does not mail or email invoices, but you can print an invoice from your Adwords account.
Although Email marketing has the potential to out-perform all your other marketing, open rates can be notoriously low. With an estimated 75% of email comprising of spam and obvious sales pitches, who is surprised that so much good stuff ends up in the trash bin?
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