Essentee Blog

The Essentee Blog

Web design and management articles, guides and even the occasional rant.

03
Aug
0

What do sausages have to do with marketing your business?

Posted by on in Conversion optimisation

When making a purchasing decision, people have two types of need – emotional needs and functional or factual ones. Which is more important?

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01
Aug
0

Are you guilty of these 7 website DIY disasters?

Posted by on in Web Design

You've no doubt read many times that your website needs to be 'professional' but what does this mean, exactly?

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27
Jul
0

12 ways your website is destroying trust in your business

Posted by on in Conversion optimisation
  1. Poor Design
  2. Visitors to your site will judge the quality of your products and services based on how professional your website looks.

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22
Jul
0

Keyword Matching Explained

Posted by on in Adwords/Pay Per Click

There are three types of Keyword matching in Adwords:

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Tagged in: Adwords ppc
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21
Jul
0

7 Signs your Adwords Campaign is not running as well as it could

Posted by on in Adwords/Pay Per Click

Something is not right.  You have that niggling feeling that you aren't getting as much out of your investment in Adwords as you could.

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