The Essentee Blog

Where Opinions are Free and Run Rampant

If you torture numbers for long enough, they will say anything!

Google Analytics is a great tool. Powerful. Free for small businesses. It's a million times better than AWStats or other similar free reporting tools that come with website hosting.

But it's not perfect. There are some serious issues that have escalated recently to the point where you just can't take the statistics at face value.

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