The Essentee Blog

Where Opinions are Free and Run Rampant

Mobile means anywhere, anytime.  Small screens.  Touch screens.  Is it really the next big thing that's here right now?

An application or 'App' is seen by many as the third option to deliver a better mobile user experience to their audience (along with responsive design and a separate mobile specific site).

Over the last year or two there has been a flood of apps appearing for everything from content delivery to music instruments, building tools, games, weather apps, calculators, e-commerce and of course social media.

However much kudos you might get from saying you have one, apps can be challenging to produce so they should make sense for your particular business. If your market is going to be looking for your product while out in 'the real world' and/or you can make use of mobile devices core capability (such as GPS) to add value, then it might be worth it.

Read more

If you want a mobile-friendly website – what does this mean and how do you go about it?

A mobile-friendly website is one that is easy to use on a smart-phone or tablet. Easy for many people means not having to struggle with tiny text. Pinching and resizing text, and trying to use navigation designed to be read on a PC sized screen is not fun.

But it can mean so much more than that.

Read more

Contact Us


P.O.Box 34588 Birkenhead, Auckland 0748

Send a message

Client words...

This is to thank you for the prompt and professional manner in which you have built our Rockstock website. We are pleased with the look and functions you have built into the site within our budget.

Read more ...