The Essentee Blog

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All things web design, from graphics, to typography to code and back again.

A landing page is any web page that a visitor can arrive at or “land” on.

It's common to refer to a landing page as being a stand alone web page that has been designed for a single focused objective in response to an advertising campaign, say from Adwords.

However, much of what makes sense for a landing page makes sense for any page on your website – particularly those that relate to your services or products. Because visitors could arrive – or land- on any page on your website not just your homepage.

So here's five you can easily apply:

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How to remove friction from your website

When it comes to your website, 'friction' is anything that make the visitor less likely to do the thing you want them to do.

That could be to call you, email you, read more content, sign up for something, download something or buy something.

The more of these points of friction you have on your website, the less effective it will be.  So how to you reduce or remove it?

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One of the biggest challenges for any website owner or marketers is how to get more people to do something on your website whether it is buy, sign-up, download, subscribe or enquire.

Competing for that all-important attention from impatient website visitors can be a real head scratcher.  Enter pop-ups.

Historically pop-ups have a reputation as an annoying distraction, interfering with the user experience. Although they do have a bad reputation, but there is evidence that they a) work and b) done properly you can avoid annoying existing or potential customers.

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Client words...

Thanks so much for your audit. It's really valuable in that you have targeted the very things that I have neglected- i.e. case studies and proof of professionalism. Also that I should be focusing on keeping existing clients revisiting the site - an area for further work.

K Browne