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Where Opinions are Free and Run Rampant

(updated January 2016)

If you are running Google Adwords, there's a good chance that you haven't been able to resist searching with your target keywords to see if your ad shows up, where and how it looks.

You have probably come across a situation where your ad doesn't show up – either it doesn't show up no matter what you search for, or it shows up for some phrases and not others, or perhaps you are getting anedotal comments that you're 'not there'.

And so naturally, you become concerned that something is wrong. But don't worry - there are legitimate reasons why this happens. Here are the most common....

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Client words...

We asked the team at Essentee to look at our website and advise the best way to optimise our website so we ranked higher on a Google search.

They suggested we arrange a competitor analysis and the end result is that it told us exactly what we had to do to improve the hits to our site.

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