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The Social Media Guide for Small Business.


How do you get on the social media marketing bus for your business?

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Effective use of social media is not just about having Facebook or Linked In profile, a YouTube and Twitter account and blasting status updates or tweets about how great your product or service is, or your latest special.

It is about building relationships with people and communities. It's another string in your marketing and customer service bow.

Promoting your services is part of the picture, but social media can also be used to:

  • Raise brand awareness
  • Generate leads through advertising and promotions
  • Get feedback
  • Provide customer service and support
  • Conduct research
  • Help with SEO
  • Attract employees
  • Respond to complaints
  • Build loyalty
  • Build industry communities

A strategy for your use of social media will depend on who you are and who your audience is and your over-arching business and marketing plans.

How we help

We can help by creating a social media plan that tells you where, when and what to do.

We do this using a methodology we've developed that includes:

  • Research

    What are your prospective and actual customers using to communicate? What social platforms do they use to engage? What are your competitors doing?

  • Investigate

    What are your business goals? What is your current web strategy and how will your social media strategy fit into this? What internal capability (skills, experience, resources) do you have available?

  • Plan

    We develop a plan that specifies what you need to do and when to achieve your goals. We'll come up with some metrics that you can actually track, to see how you are doing. We will also help you implement some aspects of the plan. This may include training, setup of profiles, monitoring and updates.

  • Review

    After an agreed period we do a review to see how you are doing, if we are not already monitoring your social activity. If necessary, we'll tweak your plan as required.

There are a lot of companies out there that will offer to "do" your social media for you. This might mean setting up a Facebook profile and YouTube Channel, but also tweeting, status updating, commenting etc.

We will do social media plans, help set up the platforms and guide your activities.

But if you ask us to take care of all the updates - we are likely to say "No".

Contact Us


P.O.Box 34588 Birkenhead, Auckland 0748

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Client words...

As a first time potential website owner who wanted some professional design input we embarked on the usual routine of web-trawling for suitable website design consultants. After interviewing the ‘top end and highest priced’ designers and the subsequently elicited ‘how much?’ responses, we found Essentee, who provide a fixed-fee service.

From the first contact we found Sandra to be attentive, focused, understanding and responsive to our unique needs.  She took away our brief and produced an initial proposal which was exactly right: simple, focused, appropriate. 

Throughout the subsequent development and tweaking, Sandra and Tony provided just the right amount of corrective suggestions such as to direct us to a solution that resulted in what, to us, is a first class website that speaks the words we wanted to say in the way we wanted it said. No dramas, no patronising, just patient understanding and coaxing.

If you are a website virgin, look no further: Sandra and Tony will ease your passage and you will emerge the other end with a smile and a beautiful new-born website!

Dave at Reveal Building Consultants Ltd