Management
Is lack of time and expertise preventing you from getting the most from your website?
For many businesses their website is their main marketing channel. But if you're a small-to-medium-sized business, how do you find the time to manage it? And where does the expertise come from?
In our view, your website is the foundation of your on-line marketing strategy. For it to be fully functional, on-going management of elements like SEO optimisation, traffic analysis; social media and email marketing is required.
Unfortunately for many SMEs the job gets only half done. And their websites are like flash cars parked in garages going nowhere. The result is lost opportunities and stress because they know they can do better!
Web channel management
It’s easier in the corporate world where a whole team of marketers, analysts and technicians is assigned to look after a company’s web presence. In the corporate world this is called web channel management.
How would you like help managing your web channel?
It’s very difficult to manage your web channel (including the website) on your own. But how would you like help from people who know what conversion optimisation, PPC and event tracking means? Or who understand HTML, CSS, PHP and a bunch of other three-letter acronyms?
Website Management
Regardless of what you do, whether you’re an accountant, builder or mortgage broker, you have enough to worry about just running your own business.
So just like you’d hire an accountant to file your taxes or a plumber to fix a leaky tap, why not get an expert on the job?
Web strategy development
Embarking on an expensive marketing campaign can be a costly and disappointing exercise if you are unclear about your objectives.
We will help you with a web strategy that will tell you:
- where you are going
- how you will get there.
We have an 8 step strategy development process.
Targeted improvements
If your website is working in all but one or two areas, we can implement reviews and improvement strategies to optimise your site’s performance using things like Google Adwords and competitor analysis.
Call Us
So, to maximise you investment by getting the most from your website channel, contact us for a free consultation. We look forward to talking to you.
