Essentee Blog

It's that time of year. The time when predictions are made and last year's are picked over to see if they came true and if not, the justifications made for why not.

Almost all websites have some kind of imagery on it. Otherwise they look a little, well....boring. And photo images (as opposed to illustrative design elements) are a great way to add impact.

But there is a right way and a wrong way. And sadly the wrong way is all too common.

If you have a business, you know how important new enquiries and leads are. And Google can be a vital source of these leads.

It's also a good chance that you've had someone promise they will get your website on the first page of Google. It's like the gold standard promise. But there is an argument for not being there – in fact that it may not serve your business all that well.

So you've spent months and probably more money than you would have liked to, bringing your new website to life.

A 'moment of truth' in customer service circles refers to a critical moment at which time a person will make a decision – usually to decide to do business with you – or not.

It has recently been announced that from September 1st, a new top-level domain name (or TLD for short) was going to be available ie ".nz"

Do you have a website that despite being a thing of beauty born out of hours, days, weeks of effort and careful planning is failing to live up to expectations?

If your website is busily attracting new customers, that's fantastic - but did you know it can do even more to increase the profitability of your business?

If you have a website for your business, you'd know that without visitors (aka traffic) your website is dead in the water.  It's like a party with amazing food that no one goes to. 

Many a time a Facebook business page has been set up by an employee or marketing company.

But when the people involved have moved on, how do you get access to your page?