The Essentee Blog

Where Opinions are Free and Run Rampant

How to get more people to visit your website.

If your website is so amazing that everyone is talking about it and telling others to go see it – well, put your feet up!. But for most, getting more people to come to your website is one of their biggest challenges.

And sadly, “build it and they will come” only works in the movies.

It takes work, sometimes quite hard word, to get more people to visit your website. But to make it easier - we're giving you a dozen ways to do it.

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What you need to get to the top

To get to the top of Google, and we're talking top of the organic (non-paid) search results, you have to convince Google that your site is the best one for whatever it is that the searcher is looking for.

If you operate in a competitive market, just having a great website won't be enough. By competitive, we mean there are more than half a dozen local suppliers in the same industry as you are.  This means they are fighting for the interest of the same audience.

If this is the case you've got to persuade Google that you are better than all of them.

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Email spam, form spam and hacking attempts are an annoying reality of doing business on-line.

Around 2012, we noticed a significant increase in the amount of hacking attempts and spam enquiries being received by our client's websites.

We see this as a case of New Zealand catching up with what the rest of the world has been experiencing for some years.

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Do you have a website that despite being a thing of beauty born out of hours, days, weeks of effort and careful planning is failing to live up to expectations?

It could be your content – and your copy. As web developers and optimisers, we can’t do our job without having something to put on the pages we’re building – in other words, content. And it’s one of the hardest and most time consuming parts of a web development project. This is understandable, because quality content is hard work for most people who don’t do it for a living.

Although it may seem like splitting hairs, if you understand the difference between ‘content’ and ‘copy’, it can make the whole process simpler and faster.

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You'll see it mentioned in many online marketing articles:

Thou Shalt Blog!

Sadly, many people in small business' don't. Which is sad because they are missing out on a really good way to attract visitors to their website.

A blog is a useful, flexible mechanism for adding new content to your site without having to shoe-horn it somewhere into an existing site structure. You can call it 'articles', 'resources' or something similar if you want to. The ability to comment and/or share your posts makes it easier to promote your content and engage with people on the topic.

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How to get more local visitors to your website

We all know that having a website for your business is critical. But there's no point if no one visits it!

Attracting visitors (aka traffic) is a task that takes up the majority of the time and attention of most webmasters (and mistresses!) and can be a huge challenge if you don't know where to start.

Making it harder is the fact that any old traffic isn't good enough – it needs to be the kind of visitor that has a good chance of taking you up on your offer of goods or services. And one important group are those that are physically close to you.

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Client words...

We asked the team at Essentee to look at our website and advise the best way to optimise our website so we ranked higher on a Google search.

They suggested we arrange a competitor analysis and the end result is that it told us exactly what we had to do to improve the hits to our site.

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