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Why do all top sports teams have a great coach?

Coaching is a way to improve performance and to sharpen the skills of high performers so they get to the top.


  • Helps individuals become more focused and motivated
  • Acts as a mentor - not a consultant
  • Provides an independent sounding board
  • Provides an outside, expert perspective
  • Identifies strengths and weaknesses
  • Is real time and on the job

Business results from coaching include:

  • Improved productivity from more efficient processes
  • Improved sales or other key performance indicators
  • Reduced costs by avoiding expensive and unnecessary expenditure or getting more bang for buck
  • Increase employee retention
  • Increase customer satisfaction

Coaching for web managers is like business coaching but focused exclusively on the activities involved in managing a website.

Our process:

Plan. Action. Review. Refine
  1. Plan:
    • establish goals and desired outcomes
    • obtain agreement on goals and approach
  2. Action:
    • Carry out coaching activities
    • Typically this will be face to face
    • This may include implementation of tools or improvements, discussion of issues, observations etc.
  3. Review:
    • Assess results against desired outcomes
  4. Refine:
    • Repeat, practice and fine tune as required

Coaching can be as formal or informal as you need.


Specific areas we target:

  • Website goals and key performance indicators
  • Content management systems and processes
  • Content architecture
  • Website design concepts
  • Improvement strategies
  • Website project management
  • Customer service for E-commerce
  • Reporting and analytics
  • Web marketing including use of social media and search engine marketing
  • Recruiting and managing web teams

Business coaching fees are based on an hourly rate of $150 plus GST.

Coaching is most effective when conducted over multiple sessions, so we offer:

  • Ten sessions for $1300 plus GST
  • Five sessions for $695 plus GST

Fees are payable in advance. Payment for ten sessions can be split.

Do you offer a service?

We specialise in building and managing websites for companies that offer services. So you get people that understand the particular challenges of a service based business.

You will get a website and advice that will work for you, not one-size-fits-all recommendations and solutions that don't fit.

Find out about Us

Performance Reviews

Want to do something about your website but not sure where to begin? Here's how:

  • Website Performance Review - what is working - and what's not
  • SEO Assessments - specifically how to improve your Google ranking
  • Competitor Comparison - so you can find out how to beat them

Find out more

Marketing Support

Who doesn't need more business? We help our clients with:

  • Search Engine Optimisation
  • Search Marketing via Adwords
  • Conversion Optimisation
  • Email Marketing

Find out more

Contact Us


P.O.Box 34588 Birkenhead, Auckland 0748

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Client words...

I have crossed paths with quite a few different IT and Website development companies over the years, having worked for a large number of companies. When the need arose for assistance in my current employ, Essentee was the first that came to mind.

Read more ...