Website Content

'Content' is the text, images and video on your website.

It does a lot of the heavy lifting when it comes to:

  • Establishing trust
  • Convincing visitors they've come to the right place
  • Persuading visitors to take action
  • Making sure it's easy for them take that action

Content creation

As part of our website design process, we can also help with content development and come up with a plan to:

  • Establish the purpose of the content
  • Develop a content architecture
  • Determine key actions (what you want them to do)
  • Determine the key words and phrases to be included
  • Develop a plan and processes for keeping the content up to date.
  • Develop a plan to leverage your content through social media

Copywriting

If you aren't able to create or collate the content yourself, we have copywriters who can:

  • Develop key messages (what you want them to think)
  • Create unique, fresh content that is compelling and persuasive
  • Create content that supports your search optimisation goals
  • Write your monthly newsletters, press releases etc

What is search optimised content?

Search optimised content is content that is developed with your target search phrases in mind.

This type of content can be developed for publication on your own website, or other web properties as part of a back-link development plan.

Content Reviews

Content a bit tired? Out of date? Don't know what to do with it?

We will conduct a review of your content against your goals and come up with an improvement plan.

The sort of things that such as plan might include:

  • Target content to meet the needs of the audience
  • Improve use of keywords and phrases
  • Edit content so it is shorter and more succinct
  • Split long paragraphs into single point paragraphs
  • Remove 'spin' - you have to show them why your services are great, not just tell them they are
  • Improve site architecture so it is easier to find content
  • Remove sections that (despite good intentions) you cannot keep up to date.

You will receive a written report with recommendations and a plan to implement.