The Essentee Blog

Why do search rankings fluctuate?

2017-05-12T04:32:41+00:00

Many website owners feel angst about where their sites appear in the search rankings.

Even more confusing for some is why the rankings fluctuate from time to time. In most cases its temporary, but we investigate why this happens and what you can do about it.

Google Adwords – how to get a copy of your invoice

2017-04-10T23:28:00+00:00

Google does not mail or email invoices, but you can print an invoice from your Adwords account.

How engaging is your website and why should you care?

2017-03-09T00:41:42+00:00

'Engagement' is open to interpretation but for the purposes of this post and in the context of a website, it means how well your site captures people's attention and encourages them to do something – be it read content, push buttons, fill out a form, make a comment etc.

So, how do you know? You can't actually measure how engaged a person is, but you can infer it by what they do on the website. And how do you measure it? - enter Google Analytics statistics

Of course you need to be clear about the goals of your website and how you want people to use it to really understand how you are doing and what your engagement statistics mean. Everything may not be what it seems at first glance.

Improve your website with these 5 landing page rules

2017-01-22T21:13:05+00:00

A landing page is any web page that a visitor can arrive at or “land” on.

It's common to refer to a landing page as being a stand alone web page that has been designed for a single focused objective in response to an advertising campaign, say from Adwords.

However, much of what makes sense for a landing page makes sense for any page on your website – particularly those that relate to your services or products. Because visitors could arrive – or land- on any page on your website not just your homepage.

So here's five you can easily apply:

Not using social media for your business? 10 reasons why you should be!

2016-11-30T21:04:12+00:00

Even today we talk to businesses that are not on social media. These typically are small businesses where the main decision maker is not on social media themselves, or they may be on Facebook but can't see the point for their own business.

It can be difficult to see the benefits without actually being there, especially as it can be difficult to measure some of the less tangible results like building trust. So here's why you need to become active on social media.

Should you have multiple domain names?

2016-09-25T23:25:49+00:00

It can be very difficult to settle on one domain name for your website and email. Too often the decision is made in a vacuum or in haste. But fear not, you can have several. The question is, how do decide which ones you should have?

10 Reasons why you're not dominating Google's search results

2016-08-29T02:51:14+00:00

We have written several blog posts over the years about Search Engine Optimisation (SEO) which are how to's about what to do to get to the top of the search results.

In laymen’s terms, it means when people search for what you do, your site appears in the first few results.

But we get a lot of people who want to know why their site isn't in that elusive top ten.

So here we go:

Backlinks Beginners Guide

2016-07-27T02:42:00+00:00

Backlinks - which is a link from another site back to yours - bring the life blood to your website: visitors. Without backlinks you will have to rely on paid advertising and other sales techniques. Google sees a backlink as an endoresment of your site, so without them you will struggle with your search rankings.

Before you dig in, think of backlinks as the result of or a reward for a good marketing strategy - not the start of one.

If you'd prefer to get 'free' traffic to your site by virtual of healthy search rankings in Google, read on.

How to deal with negative online reviews

2016-07-26T02:55:03+00:00

According to the Search Marketing Company MOZ, 67 percent of users are influenced by online reviews when making a purchase. Customers look at reviews to find brands and products that will provide them with the best service, reliability and/or experience.

And because customer reviews show up in Google's search results, you can't close your eyes and hope any bad ones will go away or be ignored.

Applying "Less is More" in Digital Marketing

2016-07-05T05:25:12+00:00

Less is More – a phrase from a poem written in 1855 and later popularized by architect Ludwig Mies van der Rohe in describing the minimalist aesthetic. It has been adopted by minimalist fans and applied to all sorts of situations - digital marketing included.

But what does it actually mean in this context? How should you apply it to get more bang from what is likely to be a limited buck?

Before applying the motto, one should ask what one should be doing less of, in order to get the 'more'.