The Essentee Blog

Should you have multiple domain names?

Sun, 25 Sep 2016 23:25:49 +0000

It can be very difficult to settle on one domain name for your website and email. Too often the decision is made in a vacuum or in haste. But fear not, you can have several. The question is, how do decide which ones you should have?

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Applying "Less is More" in Digital Marketing

Tue, 05 Jul 2016 05:25:12 +0000

Less is More – a phrase from a poem written in 1855 and later popularized by architect Ludwig Mies van der Rohe in describing the minimalist aesthetic. It has been adopted by minimalist fans and applied to all sorts of situations - digital marketing included.

But what does it actually mean in this context? How should you apply it to get more bang from what is likely to be a limited buck?

Before applying the motto, one should ask what one should be doing less of, in order to get the 'more'.

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Hackers could be attacking your website right now without you knowing – what are you doing to protect it?

Fri, 01 May 2015 04:35:00 +0000

Everyone knows when a website has been hacked, right? It will have a message saying 'hacked by' – right? Wrong.

The scars might be invisible to the average site visitor and the owner not even know their website has been compromised. Think that little old New Zealand minding it's own business isn't a target? Wrong again.

How do you know if your website has been a victim of an attack ? How do you fix it? And more importantly, how do you prevent it having serious repercussions for your business?

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How to keep your website secure

Wed, 22 Oct 2014 21:13:53 +0000

Email spam, form spam and hacking attempts are an annoying reality of doing business on-line.

Around 2012, we noticed a significant increase in the amount of hacking attempts and spam enquiries being received by our client's websites.

We see this as a case of New Zealand catching up with what the rest of the world has been experiencing for some years.

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I have a new website - now what?

Sun, 19 Oct 2014 03:48:06 +0000

So you've spent months and probably more money than you would have liked to, bringing your new website to life.

So now all you have to do is to sit back and wait the phone calls to come rolling on it - right? Sadly, no.

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.nz domain names – should you grab yours?

Wed, 01 Oct 2014 03:49:17 +0000

It has recently been announced that from September 1st, a new top-level domain name (or TLD for short) was going to be available i.e. ".nz"

So it means instead of having www.yourcompany.co.nz you could have www.yourcompany.nz.

The media's coverage have led some businesses to believe that they had to act immediately - but this isn't the case.

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