The Essentee Blog Where Opinions are Free and Run Rampant https://www.essenteewebdesign.co.nz/blog/posts/category/4-web-design 2018-01-28T08:30:07+00:00 Watchu lookin for eh Improve your website with these 5 landing page rules 2017-01-22T21:13:05+00:00 2017-01-22T21:13:05+00:00 https://www.essenteewebdesign.co.nz/blog/post/64-improve-your-website-with-these-5-landing-page-rules Essentee <div class="feed-description"><p>A landing page is any web page that a visitor can arrive at or “land” on.</p> <p>It's common to refer to a landing page as being a stand alone web page that has been designed for a single focused objective in response to an advertising campaign, say from Adwords.</p> <p>However, much of what makes sense for a landing page makes sense for any page on your website – particularly those that relate to your services or products. Because visitors could arrive – or land- on any page on your website not just your homepage.</p> <p>So here's five you can easily apply:</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/64-improve-your-website-with-these-5-landing-page-rules">Read more</a></p></div> <div class="feed-description"><p>A landing page is any web page that a visitor can arrive at or “land” on.</p> <p>It's common to refer to a landing page as being a stand alone web page that has been designed for a single focused objective in response to an advertising campaign, say from Adwords.</p> <p>However, much of what makes sense for a landing page makes sense for any page on your website – particularly those that relate to your services or products. Because visitors could arrive – or land- on any page on your website not just your homepage.</p> <p>So here's five you can easily apply:</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/64-improve-your-website-with-these-5-landing-page-rules">Read more</a></p></div> How to remove friction from your website 2016-05-01T05:22:00+00:00 2016-05-01T05:22:00+00:00 https://www.essenteewebdesign.co.nz/blog/post/56-how-to-remove-friction-from-your-website Essentee <div class="feed-description"><p>When it comes to your website, 'friction' is anything that make the visitor less likely to do the thing you want them to do.</p> <p>That could be to call you, email you, read more content, sign up for something, download something or buy something.</p> <p>The more of these points of friction you have on your website, the less effective it will be.&nbsp; So how to you reduce or remove it?</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/56-how-to-remove-friction-from-your-website">Read more</a></p></div> <div class="feed-description"><p>When it comes to your website, 'friction' is anything that make the visitor less likely to do the thing you want them to do.</p> <p>That could be to call you, email you, read more content, sign up for something, download something or buy something.</p> <p>The more of these points of friction you have on your website, the less effective it will be.&nbsp; So how to you reduce or remove it?</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/56-how-to-remove-friction-from-your-website">Read more</a></p></div> How to Use Pop-Ups On Your Website to Drive Conversions 2015-10-02T02:54:35+00:00 2015-10-02T02:54:35+00:00 https://www.essenteewebdesign.co.nz/blog/post/42-how-to-use-pop-ups-on-your-website-to-drive-conversions Sandra <div class="feed-description"><p>One of the biggest challenges for any website owner or marketers is how to get more people to do something on your website whether it is buy, sign-up, download, subscribe or enquire.</p> <p>Competing for that all-important attention from impatient website visitors can be a real head scratcher.&nbsp; Enter pop-ups.</p> <p>Historically pop-ups have a reputation as an annoying distraction, interfering with the user experience. Although they do have a bad reputation, but there is evidence that they a) work and b) done properly you can avoid annoying existing or potential customers.</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/42-how-to-use-pop-ups-on-your-website-to-drive-conversions">Read more</a></p></div> <div class="feed-description"><p>One of the biggest challenges for any website owner or marketers is how to get more people to do something on your website whether it is buy, sign-up, download, subscribe or enquire.</p> <p>Competing for that all-important attention from impatient website visitors can be a real head scratcher.&nbsp; Enter pop-ups.</p> <p>Historically pop-ups have a reputation as an annoying distraction, interfering with the user experience. Although they do have a bad reputation, but there is evidence that they a) work and b) done properly you can avoid annoying existing or potential customers.</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/42-how-to-use-pop-ups-on-your-website-to-drive-conversions">Read more</a></p></div> 25 free image sources for your blog or website 2015-08-09T03:57:49+00:00 2015-08-09T03:57:49+00:00 https://www.essenteewebdesign.co.nz/blog/post/43-25-free-image-sources-for-your-blog-or-website Sandra <div class="feed-description"><p>Pictures paint a thousand words. And let's face it, a post can be pretty boring without something to make it a bit more interesting, or even better to illustrate a point.</p> <p>But let's be honest, most of us who blog would prefer to use a free image than pay for one.</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/43-25-free-image-sources-for-your-blog-or-website">Read more</a></p></div> <div class="feed-description"><p>Pictures paint a thousand words. And let's face it, a post can be pretty boring without something to make it a bit more interesting, or even better to illustrate a point.</p> <p>But let's be honest, most of us who blog would prefer to use a free image than pay for one.</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/43-25-free-image-sources-for-your-blog-or-website">Read more</a></p></div> Website imagery – 5 ways you get it wrong – and 10 tips for doing it right 2014-11-28T03:31:57+00:00 2014-11-28T03:31:57+00:00 https://www.essenteewebdesign.co.nz/blog/post/47-website-imagery-5-ways-you-get-it-wrong-and-10-tips-for-doing-it-right Sandra <div class="feed-description"><p>Almost all websites have some kind of imagery on it. Otherwise they look a little, well....boring. And photo images (as opposed to illustrative design elements) are a great way to add impact.</p> <p>But there is a right way and a wrong way. And sadly the wrong way is all too common.</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/47-website-imagery-5-ways-you-get-it-wrong-and-10-tips-for-doing-it-right">Read more</a></p></div> <div class="feed-description"><p>Almost all websites have some kind of imagery on it. Otherwise they look a little, well....boring. And photo images (as opposed to illustrative design elements) are a great way to add impact.</p> <p>But there is a right way and a wrong way. And sadly the wrong way is all too common.</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/47-website-imagery-5-ways-you-get-it-wrong-and-10-tips-for-doing-it-right">Read more</a></p></div> How much does a website cost? 2014-07-24T03:59:02+00:00 2014-07-24T03:59:02+00:00 https://www.essenteewebdesign.co.nz/blog/post/44-how-much-does-a-website-cost Sandra <div class="feed-description"><p>"How much does a website cost?"</p> <p>A common and reasonable question.</p> <p>The answer most people get is that "It depends".</p> <p>And this is correct, but a general rule of thumb would be useful, right?</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/44-how-much-does-a-website-cost">Read more</a></p></div> <div class="feed-description"><p>"How much does a website cost?"</p> <p>A common and reasonable question.</p> <p>The answer most people get is that "It depends".</p> <p>And this is correct, but a general rule of thumb would be useful, right?</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/44-how-much-does-a-website-cost">Read more</a></p></div> 15 Website Design Myths 2014-03-25T03:12:00+00:00 2014-03-25T03:12:00+00:00 https://www.essenteewebdesign.co.nz/blog/post/45-15-website-design-myths Sandra <div class="feed-description"><p>The first myth on this list was going to be one about having to follow lists of do's and do not's about web design.</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/45-15-website-design-myths">Read more</a></p></div> <div class="feed-description"><p>The first myth on this list was going to be one about having to follow lists of do's and do not's about web design.</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/45-15-website-design-myths">Read more</a></p></div> It takes at least seven touches to make a sale – where does your website fit in? 2013-04-24T04:28:44+00:00 2013-04-24T04:28:44+00:00 https://www.essenteewebdesign.co.nz/blog/post/46-it-takes-at-least-seven-touches-to-make-a-sale-where-does-your-website-fit-in Sandra <div class="feed-description"><p>Are you the proud of owner of a website that looks good, but for some reason isn't pulling it's weight?</p> <p>Wondering why?</p> <p>It could be that there is not enough on your website to encourage multiple visits or touches with your business.</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/46-it-takes-at-least-seven-touches-to-make-a-sale-where-does-your-website-fit-in">Read more</a></p></div> <div class="feed-description"><p>Are you the proud of owner of a website that looks good, but for some reason isn't pulling it's weight?</p> <p>Wondering why?</p> <p>It could be that there is not enough on your website to encourage multiple visits or touches with your business.</p> <p class="feed-readmore"><a target="_blank" href ="https://www.essenteewebdesign.co.nz/blog/post/46-it-takes-at-least-seven-touches-to-make-a-sale-where-does-your-website-fit-in">Read more</a></p></div>