Free to Download!
The Good Web Content Guide.
Learn how to create website content that pulls people in, and converts like crazy.
Free to Download!
The Social Media Guide for Small Business.
How do you get on the social media marketing bus for your business?
Social Media
Effective use of social media is not just about having Facebook or Linked In profile, a YouTube and Twitter account and blasting status updates or tweets about how great your product or service is, or your latest special.
It is about building relationships with people and communities. It's another string in your marketing and customer service bow.
Social media for your organisation
Promoting your services is part of the picture, but social media can also be used to:
- Raise brand awareness
- Generate leads through advertising and promotions
- Get feedback
- Provide customer service and support
- Conduct research
- Help with SEO
- Attract employees
- Respond to complaints
- Build loyalty
- Build industry communities
A strategy for your use of social media will depend on who you are and who your audience is and your over-arching business and marketing plans.
How we help
We can help by creating a social media plan that tells you where, when and what to do.
We do this using a methodology we've developed that includes:
-
Research
What are your prospective and actual customers using to communicate? What social platforms do they use to engage? What are your competitors doing?
-
Investigate
What are your business goals? What is your current web strategy and how will your social media strategy fit into this? What internal capability (skills, experience, resources) do you have available?
-
Plan
We develop a plan that specifies what you need to do and when to achieve your goals. We'll come up with some metrics that you can actually track, to see how you are doing. We will also help you implement some aspects of the plan. This may include training, setup of profiles, monitoring and updates.
-
Review
After an agreed period we do a review to see how you are doing, if we are not already monitoring your social activity. If necessary, we'll tweak your plan as required.
Why we won't "Do" your social media
There are a lot of companies out there that will offer to "do" your social media for you. This might mean setting up a Facebook profile and YouTube Channel, but also tweeting, status updating, commenting etc.
We will do social media plans, help set up the platforms and guide your activities.
But if you ask us to take care of all the updates - we are likely to say "No".