Essentee Blog

I've had a Google plus profile for a while now – I think pretty much from the beginning. But it languishes unattended with all of about 20 people in my 'circles'.

People often cry "My website gets plenty of visitors, but they aren't doing anything!" By 'anything' they mean they aren't filling out that form, requesting a quote, buying something, subscribing to a blog or whatever other action is required.

This can be very frustrating, as after all that's why you spent all that time, effort and money to get the website looking like the thing of beauty that it (hopefully) is.

The process of turning a visitor (prospect or lead) into a sale (sign up, enquiry or purchase) is what is know as conversion. Your website could (actually, no – make that should) have multiple conversion goals to support different stages in the buying cycle.

And if it's not happening on your website, the question is "Why?" and that's what this article is all about. But first things first.....

Are you the proud of owner of a website that looks good, but for some reason isn't pulling it's weight?

Wondering why?

It could be that there is not enough on your website to encourage multiple visits or touches with your business.

"How much will it cost to get a website up and running?"

A lot of articles and How-To guides on Search Engine Optimisation (SEO) include something called Bounce Rate.  It is said that it affects how high up in Google's search results you appear (i.e. your search ranking).

This is not completely correct.  Even though it is a statistic worth paying attention to, the Bounce Rate reported in Google Analytics is not used to calculate where you appear in Google.